StackPlay / Jason Schklar

Six toys, one point:
you'd want my judgment in the room.

Fun, serious, sometimes silly things I play with in public on a steady schedule. Each one shows a different side of how I think about games, players, and AI.

25 yrs game UXAdvisor · consultantNo courses. No teaching.
The through-line

I've spent 25 years learning why players love, hate, or quit a game, and StackPlay is me playing with that judgment in public. The robots do the busywork; the taste is mine.

01The six toys

Fun in 10 seconds, something serious underneath for anyone who keeps watching.

02Work with me

You've already watched me think. If you want that judgment on your side:

Accelerators
Mentor and advisor for game and AI-in-games cohorts.
Publishers
A veteran read on where players will bounce, before launch.
Investment funds
Diligence on player experience and on where AI really helps a team.
Teams
Strategic advisor: hard truths, delivered so people laugh and then fix it.
Get in touch

Email Jason

03About

I've spent 25 years learning why players love, hate, or quit a game. I still can't wire a prototype with any efficiency. What I can do is sit behind the glass, watch someone struggle, and know which of the forty possible fixes is the one.

I started in graduate school studying how juries and judges decide cases built on complex scientific evidence, DNA matches and dueling damages experts. I burned out, took a job building statistical software, and noticed the people around me were intimidated by a time-sharing system nobody could figure out. I wrote them a friendlier front end before I knew UX was a field.

When I said the same ideas would work on games, they told me I was crazy. So I joined Microsoft Game Studios in 2001 and spent years in the usability and playtest labs on Rise of Nations, Crimson Skies, and Catan for Xbox Live Arcade, mostly on core systems and combat rather than menus. Players will forgive a clumsy menu if the moment-to-moment is great. The reverse is not true.

Later came Zynga in the early free-to-play years, mobile studios, and then co-founding a game UX studio with a friend from that first Rise of Nations project. Today I mostly advise: accelerators, publishers, funds, and teams who want a veteran read on where players will bounce, and an honest answer about where AI actually helps.

I have two teenage sons who no longer fit the shirts I put them in for talks. I play board games with strangers in whatever city I'm in. StackPlay is where I play with the judgment in public.

Draft · under review Bio drafted from talks and posts. Photo to come.